Modern websites need more than attractive interfaces. Search engines need to understand your pages, content hierarchy and relationships between URLs.
Why SEO matters in Next.js
Next.js provides several features that make technical SEO easier, including metadata APIs, server rendering, static generation and file-based sitemap and robots support.
Important SEO elements
- Unique page titles.
- Useful meta descriptions.
- Canonical URLs.
- Open Graph metadata.
- Structured data.
- XML sitemap.
- Robots.txt.
- Good Core Web Vitals.
Use semantic HTML
Search engines benefit from a clear document structure. Use one primary H1 and organize supporting content using H2 and H3 headings.
Conclusion
Technical SEO should be part of your application architecture from the beginning rather than something added after the website has already been launched.
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